Ex cyclone Gita couldn’t keep the eager participants of the PANZ Digital Marketing Workshop – Creative Engagement, away yesterday.  With more than 30 attendees the room was at maximum capacity.

The workshop started in high gear with an insightful and inspiring look at the This Girl Can campaign; a UK government funded campaign aimed to get women exercising. The campaign was launched after research showed a significant disparity between the numbers of men and women in the UK who were involved in sports and exercise.  Dan West, Digital Strategy Director for FCB (a major advertising agency also responsible for such iconic campaigns as the PAK ‘n SAVE stick man and the Farmers Christmas campaign) was tasked with managing the This Girl Can campaign and tackling this thorny issues. Dan talked through the complexities of the campaign and challenges faced in the digital realm, offering practical as well as inspirational ideas.

Hayley Miller, partner at Kensington Swan is passionate about privacy law and her session reminded everyone about the care that must be taken when managing databases that hold personal information.  Hayley stayed on for lunch to continue answering questions, of which there were many with one attendee remarking “I never knew privacy laws could be so interesting”.

Tyne Brocklehurst’s more interactive and practical style got the room buzzing after lunch with participants invited to come up with their own social media promotion ideas and her talk on e-newsletters offered practical and helpful tips and tricks.

The final session of the day, featured Leonie Barlow and highlighted her one woman approach to navigating the digital space. Leonie is one of New Zealand’s leading ‘Influencers’ and she talked about her strategy for building followers and her personal approach to social media and YouTube.

Networking drinks and nibbles concluded the day allowing the discussion to continue and ideas and wine to flow.

Our grateful thanks to the National Library for the use of the space.